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Janelle and her sister are planning a reception for their parents' 50th wedding anniversary. They have looked at several venues, comparing size, location and accommodations,
Janelle and her sister are planning a reception for their parents' 50th wedding anniversary. They have looked at several venues, comparing size, location and accommodations, photo opportunities, and parking. What stage in the consumer decision process model does this best illustrate? Need recognition Information search Evaluation of alternatives Purchase decision
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Introduction To Management In The Hospitality Industry
Authors: Clayton W Barrows, Tom Powers
10th Edition
0470399740, 9780470399743
