Janet and William sat staring at the sales data. They had entered the Japanese market over $12$ months ago and revenues were still well below forecast. They had tried everything including increased advertising, price discounts and promotions but Japanese consumers simply refused to purchase their company's products. Both Janet and William were convinced that their US$-$manufactured products were of better quality than those manufactured in Japan so they were at a loss to understand why the Japanese preferred to only purchase products from local companies. As a consultant to the company you would recommend using the $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$ to better understand the behavior of Japanese consumers.

Question $2$ options:

KOF Index

CETSCALE

Kogut and Singh Index

GLOBE Project Dimensions