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Janet Ludlow's firm requires all its analysts to use a two - stage dividend discount model ( DDM ) and the capital asset pricing model

Janet Ludlow's firm requires all its analysts to use a two-stage dividend discount model (DDM) and the capital asset pricing model
(CAPM) to value stocks. Using the CAPM and DDM, Ludlow has valued QuickBrush Company at $63 per share. She now must value
SmileWhite Corporation.
a. Calculate the required rate of return for SmileWhite by using the information in the following table:
b. Ludlow estimates the following EPS and dividend growth rates for SmileWhite:
First 3 years
Years thereafter
12% per year
9% per year
Estimate the intrinsic value of SmileWhite by using the table above and the two-stage DDM. Dividends per share in the most recent
year were $1.72.
c. Recommend QuickBrush or SmileWhite stock for purchase by comparing each company's intrinsic value with its current market price.
d. Describe one strength of the two-stage DDM in comparison with the constant-growth DDM. Describe one weakness inherent in all
DDMs.
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