Janet Varn is the head of licensing for a major university. She has been asked to devise a licensing program that will develop over the next 5 years and create a revenue base for the school. She has looked at the strategies used by similar universities. There seems to be two popular programs. Some schools have licensed the school's intellectual property in many categories. Others have taken a more exclusive approach and licensed only a small number of high-end products. Both seem to be lucrative strategies. 1. What strategy should Janet take? 2. Would you rather have a higher-end, more exclusive program or make sure that your fans could get products in all the areas that they desire? 3. Does the university have an obligation to its fan base to provide them with licensed products