Question
Janice works as an office clerk during the day from 9:00 am-5:00 pm and she enjoys this schedule. It allows her to pursue her passion
Janice works as an office clerk during the day from 9:00 am-5:00 pm and she enjoys this schedule. It allows her to pursue her passion as a dance instructor in the evenings. She holds her classes in a studio she rents and has a steady clientele. Janice has also been taking yoga classes and would like to become a certified dance instructor. During one of the classes she took, she met Cassie the instructor. Janice and Cassie became friends and are now considering expanding their interests. Janice wants to teach dance and Cassie will teach yoga on the weekends. In order to further develop this plan, Janice needs to explore this business opportunity. She has approached you to provide some information to consider the possible options. a) What is the most reasonable form of business she should consider? Describe the business form and provide two advantages and two challenges as it applies to Janice's situation. (2 marks) b) In order to investigate Janice's idea further, explain two ways to screen the idea that would make the most sense and explain why. (2 marks) c) Describe a tool we covered to analyze a competitive situation in an industry. Explain why she might consider this approach and apply two of the five areas. (2 marks)
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