Jannsen Limited is contemplating investing in solar panels to reduce its need to purchase electricity from its local hydro company. The panels are estimated to cost $2,000,000 and will have a 15-year useful life with no salvage value. The electricity cost savings are expected to be about $200,000 per year. Management expects there will be some intangible benefits arising from purchasing the solar panels such as increased goodwill among its younger customers who are, on average, environmentally conscious. This could lead to increased repeat business with these customers in the future. Jannsen uses a discount rate of 10% when evaluating capital expenditures.

1. Approximately what would the intangible benefits need to be each year to make it worthwhile to invest in the solar panels?