Jasmine wants to be social media brand manager, but she struggles with paying attention in some of her communication classes. She has involvement when class content discusses how to create engaging social media content. She has_involvement when learning about traditional media strategies like television ads. Jasmine is more likely to engage in processing when she believes a message will be highly relevant to her success as a social media manager. She is more likely to engage in processing when they perceives course content is not related to her professional ambitions or goals.