Question
Jason Beck is the managing partner of a business that has just finished building a 60-room motel. Beck anticipates that he will rent these rooms
Jason Beck is the managing partner of a business that has just finished building a 60-room motel. Beck anticipates that he will rent these rooms for 12,000 nights next year (or 12,000 room-nights). All rooms are similar and will rent for the same price. Beck estimates the following operating costs for next year:
The capital invested in the motel is $1,040,000. The partnership's target return on investment is 30%. Beck expects demand for rooms to be uniform throughout the year. He plans to price the rooms at full cost plus a markup on full cost to earn the target return on investment.
Variable operating costs | $ 3 per room-night |
---|---|
Fixed costs |
|
Salaries and wages | $180,000 |
Maintenance of building and pool | 50,000 |
Other operating and administration costs | 214,000 |
Total fixed costs | $444,000 |
What price should Beck charge for a room-night? What is the markup as a percentage of the full cost of a room-night? Begin by selecting the formula, then enter the amounts and solve for the room price per night.
| Target contribution margin per room-night | + | Variable cost per room-night | = | Price per room-night | |
$63 | + | $3 | = | $66 | per room-night |
What is the markup as a percentage of the full cost of a room-night? (Enter the markup as a percentage, X%.)
( | Markup per room | Full-cost per room | = | Markup as a % of full cost | ||
( |
| = |
| % markup |
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