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Jason Beck is the managing partner of a business that has just finished building a 60-room motel. Beck anticipates that he will rent these rooms

Jason Beck is the managing partner of a business that has just finished building a 60-room motel. Beck anticipates that he will rent these rooms for 12,000 nights next year (or 12,000 room-nights). All rooms are similar and will rent for the same price. Beck estimates the following operating costs for next year:

The capital invested in the motel is $1,040,000. The partnership's target return on investment is 30%. Beck expects demand for rooms to be uniform throughout the year. He plans to price the rooms at full cost plus a markup on full cost to earn the target return on investment.

Variable operating costs

$ 3 per room-night

Fixed costs

Salaries and wages

$180,000

Maintenance of building and pool

50,000

Other operating and administration costs

214,000

Total fixed costs

$444,000

What price should Beck charge for a room-night? What is the markup as a percentage of the full cost of a room-night? Begin by selecting the formula, then enter the amounts and solve for the room price per night.

Target contribution margin per room-night

+

Variable cost per room-night

=

Price per room-night

$63

+

$3

=

$66

per room-night

What is the markup as a percentage of the full cost of a room-night? (Enter the markup as a percentage, X%.)

(

Markup per room

Full-cost per room

=

Markup as a % of full cost

(

=

% markup

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