Jason is examining a recent breakdown of his company's West Coast market. The terms in the report are somewhat confusing since there was no attached vocabulary key to assist the uninformed reader. Jason is looking for the set of consumers who are currently buying his company's products. Which of the following terms will assist him in finding the right column for his data query?

Select one:

a. penetrated market

b. target market

c. bi-lateral market

d. available market

e. potential market