Question
Jason is studying the effects of advertising to revamp his companies advertising plan. He has determined that several factors are important including the type of
Jason is studying the effects of advertising to revamp his companies advertising plan. He has determined that several factors are important including the type of marketing (print, online, television, radio) and age demographics (teen, young adult, adult, senior). To study the sales, totals are collected for one month (each day) including the demographics of the purchaser in terms of age group and type of advertising they encountered. What will a two-way ANOVA table tell us that a one-way table will not? Discuss how you would change the situation to make a one-way table more appropriate (what would you change about the data collection set up)?
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