Jason manages a team of eight sales development representatives at a fast-paced technology firm. Last year, the team exceeded sales goals, completing projects efficiently and sustained positive customer relations. This year, however, Jason has noticed a decline with his team's performance. The number of successful sales this year compares to around half of the successfully closed sales from last year. Also, Jason has been receiving numerous complaints from unsatisfied customers that have been loyal to the company for years. He feels a disconnect between his team and their roles within the business. How should Jason effectively communicate his concerns with his team to promote motivation and increase job production and performance