Jason Njoku was born in Nigeria on ${11}^{th}$ December $1980.$ He grew up in a large family and lived in Nigeria for some years

before moving to the U$.$K$.$ Jason schooled in the U$.$K$,$ where he graduated with a degree in Chemistry at the University of

Manchester in $2004.$ Subsequently, he started creating his businesses$-$with multiple failures at first. According to the

young entrepreneur, iRokoTv was his ${10}^{th}$ business attempt as an entrepreneur$-$all his previous businesses before that

failed.

Jason's motivation to start iRokoTV came when his mother asked him to buy Nollywood movies in the U$.$K$.$ After several

attempts to purchase these movies, he was unable to get one. According to him, there was no way to buy or stream

Nigerian films. He noticed this setback in the Nollywood industry and decided to create a platform where Nollywood movies

are easily accessible globally. Determined to start a streaming service that would become the Neffix of Africa, Jason moved

to Lagos to research the industry. Explaining his reason for setting up iRokoTV, Jason said his decision to move into the

digitization of Nollywood was informed by a global desire for content.

Jason's biggest challenges were low intemet penetration, the cost of creating a streaming service, and uploading video

content onto the intemet. At that time, only the elite had access to the internet in Nigeria. Others relied on public cyber

cafes. Jason said there was a time when he had to buy movie licenses on hard drives and then fly back to the U$.$K to upload

them on iRokoTV. He also said that logistics was a major challenge he faced at that time. He was doing something that no

one else on the continent had tried to do$,$ which is to build an online community around and monetize Nollywood. So$,$ there

was no blueprint for this, and finding people with the right experience to execute this vision was also a major issue. The

devaluation of the naira is another problem that the company has had to deal with. There is also the chance that as Netflix

pushes towards dominating the African market, there is a $[$possibility of iRokoTV seeing a drop in subscribers and revenue

from Africa.

With regards to funding, Jason was initially supported by a University friend, Bastian Gotter. Gotter became an investor in

iRokoTV. Some of his other friends also became early investors until he attracted institutional investors in $2011.$ Tiger Global,

an American Investment firm that focused on public and private companies in the global intemet, software, consumer, and

financial technology industry, approached RokoTV after a published article about the start up on TechCrunch. Tiger Global

took iRokoTV through its first institutional seed round. Jason said his early performance after the investment round gave

him the colossal confidence to keep pushing iRokoTV to the worl.

According to Jason, iRokoTV is prepared to take on new challenges and will help bring Nollywood online. In the last couple

of years, iRokoTV has witnessed enormous growth in the subscriber base in Nigeria through an offline strategy with

iRokoTV kiosks to help users download and subscribe to the app with their smartphones.

These kiosks are located in key areas in Lagos for easy accessibility to customers. Currently, iRokoTV has over $300,000$

active customers wordwide; $38\%$ share of its monthly visits come from the United States, $18\%$ from Nigeria, $11\%$ from the

United Kingdom, and $5\%$ from Ghana.

QUESTION $1$

$(15$ marks$)$

Taking into consideration the characteristics of an entrepreneur, discuss five $(5)$ personal entrepreneurial characteristics

that Jason possesses and cite relevant examples from the extract for each characteristic.

Question $2$

$(15$ marks$)$

Jason saw an entrepreneurial opportunity after noticing that he was unable to buy Nollywood movies in the United Kingdom.

Like Jason, you also saw an entrepreneurial opportunity when you noticed that there were no butcheries in the community

that you recently relocated to$.$ Explain how you will conduct a feasibility and viability study to ensure that the idea of

opening the butchery is feasible and viable.