Java Coffee Co. offers a promotional coupon with every cup of coffee it sells. The coupon gives the customer an opportunity to buy a specialty coffee that normally sells for $5 for only $3 (a 40% discount). The coupon must be redeemed within one month of the purchase. Java Coffee estimates that 80% of customers will take advantage of the coupon. What is the stand-alone selling price of the coupon? If the original cup of the coffee price is $4.80, how much revenue is recognized immediately and how much is deferred?