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Java Express is a company that sells high - end coffee appliances and gourmet coffee. Due to the current economic conditions, the company is looking
Java Express is a company that sells highend coffee appliances and gourmet coffee. Due to the current economic conditions, the company is looking into ways to change its strategy in order to appeal to more frugal consumers.Before investing in costly setup expenses, Java Express needs to know the percentage of coffee consumers who would buy from a new line of less expensive products. To estimate this percentage, the company randomly sent out surveys to registered customer. A total of customers completed the survey.
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