10. Jay Corporation operates in a competitive market and is considering implementing target costing for a new product it plans to launch. The company estimates that the selling price for the new product should be $50 per unit to remain competitive. Market research indicates that customers are willing to pay $50 for the product, but competitors are selling similar products for $45. Calculate the target cost per unit for the new product and discuss how Jay Corporation can achieve this target cost through value engineering, cost reduction techniques, and supplier negotiations. Evaluate the advantages and disadvantages of target costing as a strategic cost management tool and provide recommendations to Jay Corporation for successful implementation.