Jaybird Company operates in a highly competitive market where the market price for its product is $60 per unit. Jaybird desires a $20 profit per unit. Jaybird expects to sell 6,000 units. Additional information is as follows: Variable product cost per unit Variable administrative cost per unit Total fixed overhead Total fixed administrative 17 12 55,000 28,000 To achieve the target cost per unit, Jaybird must reduce total expenses by how much