Question
Jean believes that Labatt 50 is the strongest beer, in terms of alcohol content, on the market. While watching a commercial for Molson Dry, he
Jean believes that Labatt 50 is the strongest beer, in terms of alcohol content, on the market. While watching a commercial for Molson Dry, he points out to his friend Lucien that the Molson product has a low alcohol content. This is an example of:
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
