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Jeanne Bowman is an active, healthy, 8 0 - year - old widow and mother of five grown children who range in age from 4
Jeanne Bowman is an active, healthy, yearold widow and mother of five grown children who range in age from to years old. She is wellinformed and very conservative in her social and political views. Like many people in her age group, she is cautious when it comes to hightechnology products, but in the last three years, she has purchased a cell phone and learned to use email, mainly due to the urging of her children and friends. She has just decided to purchase a DVD player because she watched a DVD movie at her daughter's home and really liked the quality of the picture. As was the case with her other hightech purchases, a family member will accompany her when she buys the DVD player. Regarding Jeanne's adoption of DVD technology, she seems to be in the group.
Question options:
innovator
early adopter
early majority
late majority
laggard
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