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Jean-Pierre is a wine distributor in the United States representing primarily European vintners. He knows his potential market is all wine drinkers but only has

Jean-Pierre is a wine distributor in the United States representing primarily European

vintners. He knows his potential market is all wine drinkers but only has limited resources to

market his products. Using the ideas presented in an Overview of Marketing, what should

Jean-Pierre doas a first step when developing his marketing plan?

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