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Jeep decided to invest $150,000 in promotional discounts to motivate purchases. The usual contribution margin per vehicle is 25%. The ROMI for this campaign was
Jeep decided to invest $150,000 in promotional discounts to motivate purchases. The usual contribution margin per vehicle is 25%. The ROMI for this campaign was 60%. What was the incremental revenue?
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
