Jeep People started on Shopify and grew really quickly over that first year. Shopify was a decent fit when the company was relatively small and didn't have a lot of product variants. However, as they scaled, they began running into product limitations, and the hacks they were forced to use became very convoluted. It was difficult for them to figure out how to get the layouts and the product options that they wanted. After a few months, it was clear they needed a better category system and more robust features to continue growing their eCommerce store. One of their major pain points with the previous platform was coupon codes. They do a lot of complex discounting particularly for their wholesale customers with some products getting discounted more and others less, and the platform fundamentally wasn't able to support the use cases they had in mind, which meant they had to compromise After they switched to a new platform, their conversion rate went through the roof and their revenue tripled in a little more than a year. Their average order value also went up about 30%, and time spent on their site has increased by 50% The new eCommerce platform allows fine-grained, highly detailed information on consumers real-time behavior to be gathered and analyzed. Which rate does measure the percentage of ads that are actually seen by users on Jeep website? O Impression O Viewability Bounce back Retention What feature of e-commerce platform provides Jeep People highly detailed information on consumers' real-time behavior to be gathered and analyzed? Personalization/Customization Information density Social technology O Interactivity All of the following are challenges faced by bricks-and-clicks firms including Jeep People except: * Coordinating prices across channels. Handling returns of Web purchases at retail outlets Building a brand name Building a credible Web site