1. Jelaskan gambar di bawah ini terkait alasan dari penerapan strategi aliansi oleh suatu perusahaan.

Figure 9.1 Reasons for Strategic Alliances by Market Type Market Type Fast-Cycle Standard- Slow-Cycle Cycle Reasons for Using a Strategic Alliance Gain access to Speed up Gain market a restricted development of power (reduce market new goods or industry Establish a services overcapacity) franchise in a Speed up new Gain access to new market market entry complementary Maintain Maintain market resources market stability leadership Establish better (e.g.,establishing Form an industry economies of standards) technology scale standard Overcome trade Share risky R&D barriers expenses Meet competitive Overcome challenges from uncertainty other competitors Pool resources for very large capital projects Learn new business techniques