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Jerome is the CEO of Firm XYZ and his team of upper management is working on developing new long - term goals to ensure his
Jerome is the CEO of Firm XYZ and his team of upper management is working on developing new longterm goals to ensure his firm maintains a good fit between the firm's capabilities and the changing marketing opportunities. Jerome is engaging in
A strategic planning
B defining the firm's mission
C designing the business portfolio
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Introduction To Operations Research
Authors: Frederick Hillier, Gerald Lieberman
8th Edition
0073211141, 9780073211145
