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Jerome works for Complus, a Montreal - based point - of - sale system. It is a competitor in the wireless retail industry. Many of
Jerome works for Complus, a Montrealbased pointofsale system. It is a competitor in the wireless retail industry. Many of its clients also sell computers, as well as Apple and Android system products. Jerome starts considering the benefits of expanding the company's sales vertically to cover those type of retail stores as well. What is Jerome doing?a Profiling and analyzing segmentsb. Selecting segmentation descriptorsc. Selecting the target marketd. Selecting a market for study
Jerome works for Complus, a Montrealbased pointofsale system. It is a competitor in the wireless retail industry. Many of its clients also sell computers, as well as Apple and Android system products. Jerome starts considering the benefits of expanding the company's sales vertically to cover those type of retail stores as well. What is Jerome doing?a Profiling and analyzing segmentsb. Selecting segmentation descriptorsc. Selecting the target marketd. Selecting a market for study
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