Jerry determines that his product's two primary competitors are priced at $23.99 and $25.95 respectively. His product quality is similar to his competitors, and the market has price elasticity. Based on this, he should strategically price his product at: $32.99 to make more profit, because he'll sell the same amount of units as his competitors no matter the price $22.99, because the current market is very sensitive to price differences and the products are of similar quality $14.25, because that's his price per unit $38.86, because having a higher price makes people think your product is superior