Jigs Jardinero owns and operates Twigs Tree Trimming Service. Jigs graduated from the forestry program of a nearby university and worked for a large landscape design firm, performing tree trimming and removal. After several years of experience abroad, he bought his own truck, stump grinder, and other equipment and opened his own business targeting Metro Manila area. Although many of his jobs are one$-$time operations to remove a tree or stump, others are recurring, such as trimming a tree or groups of trees every year or every other year. When business is slow, he calls former clients to remind them of her services and of the need to trim their trees on a regular basis.

Step $1.$ Establish the current situation of the business. Apart from those provided in the case, define the following:

Office address:

description of the existing customers

number of employees

Number of operating years

Step $2.$ External analysis. Research the industry to which such a business belongs.

Step $3.$ Prepare your SWOT profile

Step $4.$ Generate a TOWS matrix. Strategic analysis

Step $5.$ Analyzing your SWOT $/$ TOWS, What strategic direction can you recommend? identify and describe the different information systems that may provide Jigs competitive advantage.