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Jill is the CEO of Notes, a stationary manufacturer. She decides to open up a retail store to sell her products directly to final end-users

Jill is the CEO of Notes, a stationary manufacturer. She decides to open up a retail store to sell her products directly to final end-users instead of just selling to retailers. In order to do this, Jill will need to engage in: Forward vertical integration. Backward vertical integration. Horizontal integration. Differentiation

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