Jim, a software sales rep, has just presented his best software solution with several options that he felt best addresssed the needs of Jeff, CIO of Widget Manufacturing. He felt that the presentation went well. and at the end he asked Jeff to purchase the software. Jeff said that the price was too high. What could this be a sign of? (Select the three best choices from the options below.)

A. This is just a negotiating tactic

B. Jeff really can't afford the price

C. Jeff has definetely decided he is not going to buy it

D. Jeff was never interested in the first place

E. Jim didn't demonstrate enough value in his presentation