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Jimmy Johnson Super Sport Customs is considering the possibility of building an additional automotive accessory that would produce a new chrome custom wheel rings. The

Jimmy Johnson Super Sport Customs is considering the possibility of building an additional automotive accessory that would produce a new chrome custom wheel rings. The company is currently considering two options. The first is a small facility to produce a lower quantity of custom wheel rings that it could build at a cost of $6 million. If demand for new products is low, the company expects to receive $10 million in discounted revenues (net present value of future revenues - NPV) with the small facility. On the other hand, if demand is high, it expects $12 million in discounted (NPV) revenues using the small facility. The second option is to build a large factory to produce custom wheel rings at a cost of $9 million. If demand is low, the company would expect $10 million in discounted (NPV) revenues with the large plant. If demand is high, the company estimates that the discounted revenues would be $14 million. In either case, the probability of demand being high is .40, and the probability of it being low is .60. Not constructing a new factory would result in no additional revenue being generated because the current factories cannot produce these new products.

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