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JJ firm issues preferred dividends at an annual rate of $2.33. Its current preferred stock price is $20.76. Assume that the equity beta for JJ
JJ firm issues preferred dividends at an annual rate of $2.33. Its current preferred stock price is $20.76. Assume that the equity beta for JJ is 0.93. The Yield on 10-year treasuries is 2.98%, and that the market risk premium for the year is 5%. The company's EPS expected growth is 4%. For this year, the dividends for JJ firm are the same for common and preferred stock; additionally the price for common stock is $32. What is the preferred cost of equity for JJ Firm?
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