JJJ Ltd$\text{'}$s mission statement is $\text{'}$to offer fantastic service to all customers'. The mission statement has recently been created by senior management but has not been widely circulated to anyone else. The CEO of JJJ has stated that all of the high$$level strategies created by the organisation need to be measured against this mission.

Which ONE of the following benefits is JJJ most likely to see from its new mission statement in the short term?