Job satisfaction represents one of the most complex areas facing today's managers when it comes to managing their employees" (Aziri, 2011). The author further notes, "Many studies have demonstrated an unusually large impact on the job satisfaction on the motivation of workers, while the level of motivation has an impact on productivity, and hence also on performance of business organizations". In numerous firms, innovation serves as a crucial catalyst for both growth and success. Employee innovation is crucial for maintaining organizational competitiveness, enhancing operational efficiency, and fostering the development of novel services. "Sustainable human resource management (SHRM) views employees as a very important resource for the organization, while paying close attention to their preferences, needs, and perspectives" (Sypniewska et al., 2023). An incentivization framework that fosters innovation could encompass acknowledgment, financial incentives, career advancements, or additional perks for employees who exhibit ingenuity and originality