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Joe is a Hispanic senior project manager at a national marketing firm. The company was planning a new marketing campaign and Joe noticed that the

Joe is a Hispanic senior project manager at a national marketing firm. The company was planning a new marketing campaign and Joe noticed that the campaign featured material that excluded the Hispanic consumer base. Joe mobilized his identity to speak up and make some suggestions that helped to save the company from running a tone-deaf and offensive campaign. After this point, Joe started to get exclusively asked to work on content related to Hispanic culture or targeting a Hispanic consumer base. While Joe enjoys contributing in this way, he feels that his company is not allowing him to grow and work on other projects hes interested in that do not deal with culture. Joe's identity mobilization has led to which of the following issues?
Scapegoating
Overgeneralizing
Pigeonholing
Identity monopolization
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