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Joe wants to know how to improve his business. He needs people to describe how they feel about his products, employees and store layout. The

Joe wants to know how to improve his business. He needs people to describe how they feel about his products, employees and store layout. The best way for him to obtain this information is through:

a. Quantitative research

b. Surveys with closed-ended questions and demographic descriptors

c. Qualitative research

d. Sampling

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