Joelle Williams is a personal coach who works primarily with sales representatives at the Colotel Corporation, a company that

manufactures and sells copiers and peripherals. Joelle works on manners, nonverbal cues, and personal goal setting with the

Colotel sales reps. Colotel prides itself on hiring locally and using regional ties to advance relationships with customers.

What is the best advice Joelle can give to sales representatives regarding punctuality for appointments?

Lateness only matters if the prospect is on time and notices that the sales rep is late.

Lateness is relative, and prospects in certain areas will expect a sales rep to be late.

Lateness shows familiarity with the prospect, so it is a way to establish rapport.

Lateness is viewed as rudeness to most prospects, so always arrive early.

Lateness can be overcome by offering excellent products at low cost.