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Johanna is a new purchasing manager at XYZ Construction. She is responsible for negotiating prices for raw materials like concrete, lumber, siding, and bricks the

Johanna is a new purchasing manager at XYZ Construction. She is responsible for negotiating prices for raw materials like concrete, lumber, siding, and bricks the company needs to build their homes. She really wants to impress her boss by negotiating a really low price for some lumber with the first supplier she meets with. Johanna's desire to impress her boss would be considered an in this negotiation, whereas the price for the lumber would be considered an
direct variable; indirect variable
WATNA; BATNA
BATNA; WATNA
tangible; intangible
intangible; tangible
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