. John Boatright's own and MORE EXPANSIVE definition of "deception" is that*

a. Deception, to be deception, requries an outright lie, contrary to all facts

b. Deception is the intentional act of misleading the public about a good or services

c. Deception occurs when a false belief which an advertisement either creates or takes advantage of substantially interferes with the ability of people to make rational consumer choices

d. None of the above