John Christ is an entrepreneur in his early $20$s and owner of Wil$$s Grill, a street food business based in Flagstaff, AZ$,$ serving customers throughout Northern Arizona. Wil$$s Grill was founded in January $2014.$ $$129,000$ in revenue had been recognized from January $2014$ through December $2016.$ In January $2017,$ John had to decide how he would grow revenue if Wil$$s Grill were to provide him with a livelihood. He was determined to strategically decide to either expand his focus on the street food business upon which Wil$$s Grill was founded, add a catering business, or do something else. In your second case, you will recommend what John should do$.$