John Ganback is the newly appointed marketing manager for the Krispy Krunchy brand. Mr$.$ Ganback has determined that brand awareness is the major problem that the brand is facing. He has been unable to consider concurrently available data that supports the brand awareness problem that Mr$.$ Ganback believes to be the case. Therefore, he has determined that it is necessary to develop and conduct his own research. What kind of data will Mr$.$ Ganback be collecting as he conducts his own research.

monopolistic

preliminary

primary

qualitative

differentiated