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John has established a successful fast-food restaurant chain named The Burger Freak in the United States. He currently has 6 locations across three states. He'd
John has established a successful fast-food restaurant chain named The Burger Freak in the United States. He currently has 6 locations across three states. He'd like to expand his brand to Asia, but does not have the capital to do so. He's also wary of the risk of failure, especially because he is not very familiar with business in Asia. If you were consulting John, what route would you advise against?
A. opening a wholly owned, 7th The Burger Freak location in Shanghai, China
B.exporting prepackaged food highlighting his brand
C.licensing the sale of select food products in some Asian fast-food establishments
D. allowing a Japanese company to open a The Burger Freak location in Tokyo as long as it provides John with a fee and a share of profits
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