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John Inc., a manufacturing firm, failed to purchase airtime before the season premiere of a popular national television show. However, the company was able to
John Inc., a manufacturing firm, failed to purchase airtime before the season premiere of a popular national television show. However, the company was able to purchase 15-second spots at a higher than average price. In this scenario, John Inc. is likely to have purchased airtime in the Group of answer choices up-front market. scatter market. spot market. local market. rep market
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