John Paul Mitchell Systems is a hair care company that realizes over $1 billion in sales annually. Founded by the late hair stylist Paul Mitchell and salesman John Paul Dejoria in the early 1980s, John Paul Mitchell Systems, still run by John Paul Dejoria, has followed an interesting path to success. John Paul Dejoria also founded the Patron Spirits Company, that sells over 2 million cases of Patron Tequila a year.

Please, review the links below with a critical view on differentiation, horizontal and vertical integration, corporate social responsibility and related and unrelated diversification. Offer your thoughts on examples of these corporate strategic approaches as demonstrated in the articles and web pages. From a management perspective, answering in paragraph form and demonstrating critical thinking, is there anything common to all of the businesses discussed?

https://www.paulmitchell.com/company/

https://www.patronspirits.com/