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John purchased a new sports car in the last summer. His buying decision was mainly influenced by his relatives and friends. What would be the

John purchased a new sports car in the last summer. His buying decision was mainly influenced by his relatives and friends. What would be the term used to denote this influence in context of consumer behavior?

a) Influence of perceptual reference

b) Impersonal influence

c) Influence of opinion leaders

d) Influence of reference group

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