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John's surfboard shop has a long-term relationship with two surfboard makers. Kim is using: a. parallel sourcing b. vertical integration c. horizontal integration d. cross-selling
John's surfboard shop has a long-term relationship with two surfboard makers. Kim is using: a. parallel sourcing b. vertical integration c. horizontal integration d. cross-selling e. product bundling
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Fundamentals of Management
Authors: Ricky W. Griffin
8th edition
1285849043, 978-1285849041
