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Johnson and Gomez, Incorporated, is a small firm involved in the production and sale of electronic business products The company is well known for its

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Johnson and Gomez, Incorporated, is a small firm involved in the production and sale of electronic business products The company is well known for its attention to quality and innovation During the past 15 months, o new product has been under development that ollows users improved access to e-mait and video images. Johnson and Gomez code nomed the product the Wireless Wizard and has been quietly designing two models Basic and Enhonced. Development costs have amounted to $187,500 and $268,500, respectively The total market demand for each model 15 expected to be 44.000 units, and management anticipates being able to obtain the following market shares. Basic, 20 percent: Enhanced, 15 percent. Forecasted dato follow. * Computed on the basis of sales doliars Since the start of development work on the Wireless Wizard, advances in technology have altered the market somewhat and management now believes that the company can introduce only one of the two models. Consultants confirmed this fact not too long ago, with Johnson and Gomez paying $34,900 for an in-depth market study Sales salaties (excluding commission) wil be $87,500 no matter which product is sold. The marketing ond advertising costs indicated for each product are incurred only if that product is sold. Other fixed overhead is expected to be the same, regardioss of which product is introduced PR 14-46 (Algo) Part 3: Prepare o financial analysis and determine which of the two models should be introduced. 3-a. Prepare a financial onalysis and determine which of the two models should be introduced 3-b. The company would be advised to select the Enhanced model or Basic modet

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