Johnson Builders builds 1,500-square-foot starter tract homes in the fast-growing suburbs of Denver. Land and labor are cheap, and competition among developers is fierce. The homes are "cookle-cutter," with any upgrades added by the buyer after the sale. Johnson Builders' cost per developed sublot are as follows: (Click the icon to view the costs.) Johnson Builders would like to earn a profit of 14% of the variable cost of each home sale. Similar homes offered by competing builders sell for $202,000 each. Read the requirements. Requirement 1. Which approach to pricing should Johnson Builders emphasize? Why? Johnson will need to emphasize a approach to pricing. Because the tract homes are Johnson will control over pricing, stiff competition ed sen Part 1 of 5 re-foot starter tract homes in the d and laborare cheap, and rce. The homes are "cookie-cutter rabbe sale lohnson Builders Johnson Builders would like to earn a profit variable cost of each home sale. Similar hom competing builders sell for $202,000 each - X Data table Land $ 57.000 Construction $ 120,000 Landscaping $ 5.000 Variable marketing costs ......S 2000 Print Done Video Get more help Clear all Ched MacBook Air 888 od DIL FG FB | A $ 4 % 5 & 7 6 00 8 9 R 20 T Y U F G H J