Question
Johnson Company and Smith Company are competing firms that offer limousine service from the Charlesbourg airport while Johnson pays most of its employees on a
Johnson Company and Smith Company are competing firms that offer limousine service from the Charlesbourg airport while Johnson pays most of its employees on a per-ride basis, smith prefers to pay its employees fixed Salaries. Information about the selling prices per ride and cost structures of the two firms is given below.
Cost Category | Johnson Company | Smith Company |
Selling price per ride | $30 | $30 |
Variable cost per ride | 24 | 15 |
Contribution margin per ride | 6 | 15 |
Fixed costs | $300,000 | $150,000 |
Required: (d) Explain which firms cost structure is riskier. (a) Calculate the Breakeven point in the number of rides for both firms. (b) Draw two graphs plotting profit as a function of the number of rides for the two firms. (c) Explain which firms cost structure is more profitable.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started