Johnson & Johnson's tenet, $"$we are responsible to the communities in which we live and work and to the world community as well" demonstrates how the company strives to treat the community and world in a way that other businesses and consumers will admire because it is how they would want to be treated. Author Tony Alessandra would say that Johnson & Johnson is following

a$.$ the Golden Rule

b$.$ underpromise and overdeliver

C$.$ Maslow's hierarchy of needs

d$.$ the Platinum Rule

e$.$ Monroe's motivated sequence