Question
Johnson Services (JS) repairs printers and photocopies for three cities in the Okanagan Valley region. JSs costs consist of the cost of technicians and equipment
Johnson Services (JS) repairs printers and photocopies for three cities in the Okanagan Valley region. JSs costs consist of the cost of technicians and equipment that are directly traceable to the customer site and a pool of office overhead. Until recently, JS estimated customer profitability by allocating the office overhead to each customer based on percentage of revenue. For 2021, JS reported the following results:
| Vernon | Lake Country | Kelowna | Total |
Revenues | $260,000 | $200,000 | $322,000 | $782,000 |
Technician & equipment costs | 182,000 | 175,000 | 225,000 | 582,000 |
Office overhead allocated | 31,859 | 24,507 | 39,457 | 95,823 |
Operating income | $46,141 | $493 | $57,543 | $104,177 |
Tina Johnson, JSs new controller, notes that office overhead is more than 10% of total costs, so she spends a couple of weeks analyzing the consumption of office overhead resources by customers. She collects the following information:
Activity Area | Cost driver rate | |
Service-call handling | $75 | Per service call |
Parts ordering | $80 | Per web-based parts order |
Billing and collection | $50 | Per bill (or reminder) |
Customer database maintenance | $10 | Per service call |
| Vernon | Lake Country | Kelowna |
Number of service calls | 150 | 240 | 40 |
Number of web-based parts orders | 120 | 210 | 60 |
Number of bills (or reminders) | 30 | 90 | 90 |
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