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Johnson Services (JS) repairs printers and photocopies for three cities in the Okanagan Valley region. JSs costs consist of the cost of technicians and equipment

Johnson Services (JS) repairs printers and photocopies for three cities in the Okanagan Valley region. JSs costs consist of the cost of technicians and equipment that are directly traceable to the customer site and a pool of office overhead. Until recently, JS estimated customer profitability by allocating the office overhead to each customer based on percentage of revenue. For 2021, JS reported the following results:

Vernon

Lake Country

Kelowna

Total

Revenues

$260,000

$200,000

$322,000

$782,000

Technician & equipment costs

182,000

175,000

225,000

582,000

Office overhead allocated

31,859

24,507

39,457

95,823

Operating income

$46,141

$493

$57,543

$104,177

Tina Johnson, JSs new controller, notes that office overhead is more than 10% of total costs, so she spends a couple of weeks analyzing the consumption of office overhead resources by customers. She collects the following information:

Activity Area

Cost driver rate

Service-call handling

$75

Per service call

Parts ordering

$80

Per web-based parts order

Billing and collection

$50

Per bill (or reminder)

Customer database maintenance

$10

Per service call

Vernon

Lake Country

Kelowna

Number of service calls

150

240

40

Number of web-based parts orders

120

210

60

Number of bills (or reminders)

30

90

90

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