Question
Jointsoft is a great over-the-counter arthritis medication, but who will ever know about it? Unfortunately, many people with arthritis tend to be elderly and rather
Jointsoft is a great over-the-counter arthritis medication, but who will ever know about it?
Unfortunately, many people with arthritis tend to be elderly and rather immobile, so advertisers of arthritis medications face limitations in ways to get their messages across. Currently, their best modes of advertisement are commercials on daytime TV, advertisements in select magazines, fliers in convalescent homes, and (believe it or not) advertisements on certain Web pages.
Marketing managers for Jointsoft are investigating these four modes of advertisement in four small communities (with a different mode of advertisement in each community). The marketing managers have selected 45 days at random and are looking at the daily sales (in dollars) in each of the communities on each of these days. Here is what they have to work with.
The marketing managers are assuming that the only difference among the communities is the mode of advertisement used. The marketing managers perform a one-way, independent-samples ANOVA test to decide if there are significant differences in the mean daily sales arising from the different modes of advertisement (the "groups").
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